'Keep The Faith' is the brainchild of Fred Suadwa who is more commonly known as 'King Fred'. His vision was to bring together the hip hop talent of the North-East and showcase their talent to the mainstream under one identity. This identity would not discriminate and anyone who was into hip hop could be a part of it. After a few phone calls King Fred was able to recruit a hand full of dedicated followers and the 'Keep The Faith Family' was born.
(Below) King Fred
"‘Keep The Faith’ (KTF) is a collective of like-minded people who are working together to put the North East of England on the map through music, fashion, art and entertainment. Our ethos is simple, ‘One Eats, We All Eat’, meaning we help each other like all good families do."
King Fred
